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SERVICES

WE OFFER BRANDS A FLEXIBLE AND EFFICIENT RESOURCE FOR INDUSTRIAL DESIGN AND DEVELOPMENT OF INSPIRED PRODUCT LINES BASED IN MERCHANDISING STRATEGY.

SERVICES

We are a flexible and efficient resource for brands in need of industrial Design Development for inspired product lines based in merchandising strategy.

Our approach unites a thorough understanding of manufacturing techniques with merchant sensibilities to identify opportunities, meet market trends, solve problems, ELEVATE BRAND AESTHETICS and create business results through great design.

We have deep expertise in multiple product categories. 

marthabeckmandesign@gmail.com

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1/7: TREND & MARKET RESEARCH

We conduct in-depth research of design and market trends tailored for any brand or product category:  

• Analysis of relevant retail competition: mass-market to high-end
• Comparison of on-line, in-store, and trade show offerings
• Presentation of color, finish, material and high level consumer trends


2/7: THEME & BRAND DIRECTION / CONCEPT

We provide strategic aesthetic direction to move brands forward:

•Synthesis of client needs, merchant goals and manufacturing capabilities to deliver actionable, business-driving, objective aesthetic stories
•Development and curation of relevant product assortments with style guides for efficient implementation including silhouettes, finishes, materials and iconography
•Product display schematics for maximum impact on the retail floor, showroom, or catalog photoshoot


3/7: COLOR AND FINISH DIRECTION

We assemble expert color and finish palettes to guide impactful and trend-right development:

•Strategies for color flow
•Mapped seasonal updates


4/7: ARTWORK

We create artwork and illustration for production and/or presentation purposes:

• Hand painted artwork, digital drawing and typography
• Repeats and engineered layouts
• Figural drawings and product renderings


5/7: TECHNICAL

We prepare production essentials and strategic documentation for working with vendors:

• Scaled drawings and CAD rendering with appropriate levels of specification and tolerance
• Tech packs detailing artwork, color, material and finish call-outs


6/7: MANUFACTURING

We have manufacturing and materials expertise acquired through 15 years of hands-on factory experience and a formal education in Industrial Design:

• Factory relationships in Asia, Europe and USA
• Identification and qualification of vendors to meet client needs
• Negotiation of design/cost compromise
• Hand-made, semi hand-made and automated production techninques
• Ceramics
• Glass
• Metals
• Melamine
• Plastics
• Handicrafts
• Embellished soft goods


7/7: PROCESS OPTIMIZATION

We devise solutions to increase efficiency and clarity in design workflow for manufactured products:

• Templates customized to promote process standardization
• Efficiencies in vendor communication
• Techniques to efficiently create presentations for impact