MARTHA BECKMAN DESIGN
MARTHA BECKMAN DESIGN
CONSULTING
Product design & development.
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I design products that are built to exist in the real world. That means balancing vision with manufacturability—moving fluidly between 3D modeling, craft processes, and production methods, grounded by factory experience.
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I help teams adapt through prototyping, revision, and refinement—using constraints as creative fuel. As briefs evolve or new tools emerge, I keep development efficient and outcomes viable.
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I align design with the broader business system—building product lines, setting up PLM, and helping teams shift direction when needed. I also design workflows and tools that make those systems actionable, drawing on years of collaboration with designers, merchants, and manufacturers.
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I study markets and cultural signals to identify enduring themes and emerging opportunities. With deep trend fluency, I calibrate against algorithms and offer direction that’s timely, intentional, and distinct.
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I turn complexity into clarity—whether that’s systems, data, or workflows. I design diagrams, guides, and visual frameworks that help teams (and customers) see what matters, faster.
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I shape collections that are both coherent and distinctive—from pragmatic basics to concept-driven capsules. My CMF expertise, design instinct, and market literacy keep assortments sharp, relevant, and grounded.
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