I move fluidly between digital tools, studio processes, and factory collaboration to shape objects that are intentional and achievable. My work spans form development, CMF direction, prototyping, and vendor alignment — ensuring the inspiration carries through to finished product.

Design briefs evolve, and I help teams adapt — prototyping, revising, and refining while keeping outcomes grounded in real-world constraints. I’m skilled at identifying limitations early and using them as productive guardrails rather than obstacles.

From pragmatic basics to concept-driven capsules, I merge a designer's eye with a merchant's sense of what lands in the market. Deep CMF expertise to keep assortments distinctive while retail experience keeps them commercially sound and grounded in brand DNA.

Years of tracking retail and design trends give me a long view of how categories shift and evolve. I resist algorithmic flattening in favor of insight-driven forecasting — helping brands stay distinct, relevant, and future-ready.